Benchmark Foods, a leading name in the UAE’s thriving Food and Beverage (F&B) distribution industry, is offering an exciting opportunity for experienced professionals to join their dynamic team. The company is currently hiring Sales Executives for the HORECA segment—targeting Hotels, Restaurants, and Catering services across the Emirates.
This role is ideal for goal-driven individuals passionate about business development in the hospitality sector, with proven experience in the UAE’s competitive food distribution landscape.
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Why Choose a Career at Benchmark Foods UAE?
Benchmark Foods is renowned for its robust distribution network, premium product portfolio, and commitment to service excellence. As an employer, Benchmark Foods cultivates a culture of innovation, customer satisfaction, and employee growth. Careers at Benchmark are not just jobs—they are gateways to long-term professional development within the UAE’s flourishing HORECA industry.
Working with Benchmark Foods means being part of a team that supplies top-quality food products to some of the most prestigious hotels, restaurants, and catering companies in the UAE. Employees enjoy a collaborative environment where performance is rewarded, and career growth is actively encouraged.
Job Role: Sales Executive – HORECA Segment
Key Responsibilities
As a Sales Executive in the HORECA segment, the successful candidate will be entrusted with a mission-critical role in expanding the company’s market presence. Responsibilities include:
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Building and expanding a loyal client base within the HORECA sector, focusing on long-term partnerships.
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Achieving and surpassing monthly and quarterly sales targets to drive business growth.
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Exploring untapped markets and acquiring new clients across various Emirates.
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Maintaining in-depth knowledge of products and services to offer customized solutions to clients.
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Establishing strong professional relationships with procurement teams and decision-makers.
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Monitoring competitor activity and market trends to adjust sales strategies accordingly.
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Working closely with the logistics and customer service teams to ensure timely product delivery and client satisfaction.
Ideal Candidate Profile
To excel in this high-impact role, candidates must meet the following strict qualifications and competencies:
Minimum Requirements
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5+ years of proven sales experience in the HORECA segment within the UAE.
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Strong background in the F&B distribution industry, particularly in perishable and dry goods.
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Proficient in building strategic partnerships with decision-makers in hotels, restaurants, and catering firms.
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Must be fluent in English; knowledge of additional languages such as Arabic, Hindi, or Tagalog is an added advantage.
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Exceptional interpersonal and negotiation skills, with the ability to close high-value deals.
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Valid UAE driving license is mandatory.
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Willingness to travel across different Emirates to meet clients and close sales.
Why HORECA Sales is a Strategic Role in UAE’s F&B Sector
The HORECA (Hotel, Restaurant, and Catering) sector in the UAE is one of the fastest-growing verticals due to the country’s booming tourism and hospitality industry. From Dubai’s luxurious 5-star hotels to Abu Dhabi’s premium restaurant chains and Sharjah’s growing catering services, the demand for quality food distribution partners is at an all-time high.
Sales Executives in this space play a critical role in connecting world-class food products with high-demand clients. The position is both challenging and rewarding, offering opportunities to work with top-tier brands and influential clients.
Career Growth Opportunities at Benchmark Foods
Benchmark Foods doesn’t just offer a job—it offers a path forward. Employees who demonstrate consistent performance and business acumen can expect:
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Rapid promotions into senior roles, including Sales Manager or Key Account Manager.
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Continuous training and development on product knowledge, sales strategy, and client relationship management.
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Opportunities to handle regional sales expansion projects.
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Access to a wide network of HORECA professionals, boosting your reputation in the F&B sector.
Work Culture and Benefits
Benchmark Foods prides itself on cultivating a performance-driven yet employee-friendly environment. Employees benefit from:
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A competitive salary structure with generous sales commissions and incentives.
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Fuel allowances, travel support, and mobile communication coverage.
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Health insurance and annual paid leave.
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A multicultural team environment fosters innovation, respect, and teamwork.
Top Tips to Boost Your Chances of Getting Hired
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Highlight HORECA achievements – Include metrics like % of sales targets achieved, key clients signed, or territories expanded.
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Customise your CV – Tailor your experience to align with Benchmark Foods’ mission and clientele.
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Demonstrate industry knowledge – During interviews, show familiarity with the UAE’s hospitality sector and current trends.
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Follow up professionally – Send a follow-up email a week after applying to show enthusiasm and professionalism.
How to Apply for Sales Executive Jobs at Benchmark Foods UAE
If you meet the requirements and are excited to be part of one of the UAE’s premier food distribution companies, you can apply directly via email.
Application Process:
Send your updated CV to: careers@benchmarkfoods.ae
To ensure your application is routed correctly, include the job title "Sales Executive—HORECA Segment" in the subject line.
Attach a well-crafted cover letter highlighting your relevant experience and achievements in the HORECA industry.
Ensure your CV is ATS-friendly, professionally formatted, and demonstrates your success in sales roles.
Join the Future of F&B Distribution with Benchmark Foods UAE
There has never been a better time to join the UAE’s leading food distribution industry. With the Expo legacy, tourism boom, and rising HORECA demand, companies like Benchmark Foods are expanding rapidly, making now the perfect moment to secure your place in a high-growth, high-reward career path.
Whether you’re a seasoned sales professional or looking to take your F&B sales career to the next level, Benchmark Foods offers the platform and support you need to succeed in a competitive and dynamic environment.
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